Unsustainable supermarkets

The next time you bite into that seemingly luscious red strawberry – in January – think about this article…

Are supermarkets facing the beginning of the end?

We, in the West, really do face a number of hypocritical decisions and actions on a daily basis. Many of us recycle, but then we go buy more “stuff”; we love our “self-propelled” activities, but then drive our cars to enjoy them; we eat healthy diets, but demand unquestionably unsustainable fruits & veg all winter long.

For most North Americans, it’s possible to have virtually the same health benefits by purchasing locally-grown fruit and veg in season – even through the winter – especially the veg because eating vegetables is far healthier than eating fruit. But let’s face it, selling beets, carrots and cabbages is not as sexy as strawberries, kiwis, avocados, mangos, etc. And lettuce in January is, perhaps, the least sustainable of all. Imagine transporting a truckload of plants from Mexico or California that are 96% water, all this way, just to add a few micronutrients to our table.

Unsustainable supermarkets
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